In 1978, China began to implement the policy of internal reform and opening up to the outside world. More than 40 years have passed, and China has transformed from a poor agricultural country to the world's largest industrial country, with an industry share of about 30% of the world. In this process, China has achieved good development in all walks of life.

Through the "NBD Business Methodology" column, we summarize the laws of China's business development, summarize the successful experience of excellent companies into a methodology, and form a general template that can be referenced to provide theoretical support for our future business decisions.

The core members of the NBD team are all from China. We have personally experienced the rapid development of China's economy and participated in the development process of many industries and brands.

The core value of "NBD Business Methodology"

In a medium and large enterprise, someone is needed to research and plan the company's development strategy, generally composed of the company's CEO and core executives. In order to help everyone better understand the positioning of this role, we gave this role a name, called business architect.

"NBD Business Methodology" is a must-read course system for business architects. If you want to be an excellent business architect, if your company wants to break through the bottleneck of development, "NBD Business Methodology" will give you different answers, and our readers will at least get the following two aspects of value.

Learn from other people's models and find your own opportunities

Find opportunities that can be replicated from other people's practical experience. In many industries, China's development has been at the forefront of the world. "NBD Business Methodology" not only summarizes past experience, but also continues to update the latest excellent business templates that have appeared in China.

Maybe your country is exactly the economic state of China 20 years ago. Refer to the Chinese model and improve it according to your country's national conditions. There is a chance to succeed and find a cross-era business opportunity.

Use other people's mistakes to warn yourself

The twists and turns, bottlenecks and mistakes that many companies have experienced in the process of development are also our precious wealth. These companies may have used hundreds of millions of yuan in losses to verify that certain models are not feasible. These experiences can help us make fewer mistakes.

A qualified business architect not only needs to learn from others' excellence, but also summarize the mistakes made by others and warn himself.

What does "NBD Business Methodology" include?

"NBD Business Methodology" not only involves business models, but also geopolitics, brand positioning, equity design, user research, marketing, team management, innovative thinking and other aspects of knowledge.

In each methodology, we will summarize the typical characteristics and advantages and disadvantages of the methodology, as well as the era background and basic conditions for the success of this methodology, such as national policies, industrial chain maturity, user acceptance, etc.

At the same time, we will also use corresponding Chinese cases to illustrate, so that readers can better understand the practical application of the methodology.

Which readers are "NBD Business Methodology" suitable for?

Corporate CEO

If you are a CEO of a medium or large enterprise, you need to think about the sustainable development of the enterprise and find growth opportunities for the next cycle for the enterprise. Many excellent companies have achieved great success in the last era, but they are quickly lonely in the new era. It is not difficult to find that it is because the company cannot see new business opportunities in the new era. It's not that you are not working hard enough, but that the times have changed.

In China 40 years ago, bicycles, sewing machines, televisions, and watches were the best assets that young people could buy when they got married. They were a symbol of a wealthy family, and these industries were also the most popular industries of that era. In China today, these industries have long become sunset industries.

Senior managers of enterprises

Senior managers of enterprises should not only help enterprises coordinate projects and manage teams, but also help CEOs to discover new opportunities in the market. We always believe that an excellent executive needs to have the same business pattern and vision as the CEO, which is also a necessary ability for a person to be promoted from a manager to a CEO.

If you want to be promoted again from an executive, your business vision is an important ability of yours.

Entrepreneurs and potential entrepreneurs

For entrepreneurs, your connections, funds, teams and other resources are limited. How you use limited resources to open up the market and allow the company to gain survival space first is crucial. In the "NBD Business Methodology" column, there are many methodologies that are leverage for entrepreneurs. By using these levers well, you can leverage greater resources.

There is a saying in China that entrepreneurs have a hard time making it through life and death, which means that out of 10 entrepreneurial projects, 9 projects will die and only one will survive. In fact, the success rate of startups is far less than 10%.

Investment institutions and investors

As an investment institution or professional investor, you must have a broader vision than others. China's business model and cases can give you a reference template to filter out high-risk project targets and increase the success rate of project investment.

At the same time, it can also help you do a better job in post-investment management. Many entrepreneurs are not good at business model design, and the business model design ability of investment institutions is also one of the core factors for the success of investment targets.

Government officials

In China's development history, many local government officials have introduced local regulations that restrict the innovation of local enterprises because they do not understand business. Of course, there are also many broad-minded government officials who encourage enterprises to continue to innovate and finally establish a complete regional industrial cluster.

As a government, what needs to be considered is how to set a framework and let enterprises innovate within this framework. China has verified the feasibility of regional innovation and development through the form of "special zones", and Shenzhen is a model of "special zones". Government officials who understand business can better understand enterprises and create policy conditions for enterprises.

List of articles in the "NBD Business Methodology" column

Sustainable profitability and sustainable growth