The four attributes of services and products are good, more, faster, and cheaper. There are natural contradictions among the four attributes. All companies have to ask themselves, what do you want to give up and what do you want to keep? When solving industry problems and user pain points, which one do you want to solve first? If you can do one attribute well, you will not lose. If you can do two attributes well, you can win. If you want to do three attributes well, you are almost losing. If you want to do all four attributes well, you will definitely lose.